Jesse Johnson
OPen

Creative director & digital partner, Amsterdam

What you get goes further than looking right — a brand and site that earn trust with the clients you want, resonate with where you're headed, and move them to act.

The best websites don't describe you. They reveal you.

Last updated

12 - 05 - 2026

Custom Webflow websites & brand identities, designed to convert.

The best design is the simplest one that works.

Albert Einstein portrait illustration

-- Albert Einstein

Branding

Phase 01

2 week phase

First things first: I lead brand identity, solo or with a partner when the style needs it. Logo, colour, typography, the full system. Choices come from who you are, not templates. Nothing random, nothing pretty-for-the-sake-of-it.

Web Design

Phase 02

4 week phase

Once branding is locked, I design a custom Webflow website that genuinely feels like you. Not a template with your logo slapped on it. Every page designed from scratch, built to convert.

Development

Phase 03

Phase 03

Now it’s time to build. Webflow development - fully responsive, CMS included so you can manage it yourself. With the kind of interactions that make people go "oh, nice" and keep scrolling.

The best design is the simplest one that works.

Albert Einstein portrait illustration

-- Albert Einstein

What you're investing in

You're not buying hours. You're buying leverage.

Brand, design, and Webflow in one engagement. Phases, deliverables, and timeline: view services.

Trust before the first call

Prospects decide before the call. Your site should reflect the company you've become, so high-value clients take you seriously from the first scroll.

The right clients recognize themselves

Brand, messaging, and design aligned so ideal clients recognize themselves, and the wrong ones self-select out. That's not vanity. That's efficiency.

One person. No handoffs.

No handoffs, no translation between strategy and build. You deal with one person who owns every decision, from the first conversation to the day the site goes live.

Built to convert, not just look good

Every design choice is grounded in how your customers think and what earns their trust. Good-looking and purposeful, because a website that doesn't convert is just expensive decoration.

Live in weeks, not months

Most projects complete in 8–16 weeks. A full brand identity and Webflow website in the time it takes most agencies to finish a proposal. No padding, no unnecessary phases.

What clients say

When the design concept was presented for the first time, it just came to life. That was something we never could have arrived at ourselves. The combination of strategic thinking and strong visual design: conceptually solid, visually striking, with clear reasoning behind every decision. That's what genuinely surprised us.
Leon ToonenManaging Partner, Dunck

The clients are different. VC firms, loyalty platforms, legal tech, government bodies. The problem is always the same: make it work as well as it looks.

People that trusted me

  • Politie
  • Vrije Universiteit Amsterdam
  • Candid
  • PON
  • Amberscript
  • Rainforest Alliance
  • Louwman (Amigo)
  • Dialogue
  • CPO
  • Kirkman Company
  • Homerr

Who it's for

Best fit if you…

Are done coordinating vendors

Brand deck here, Figma there, build in a third queue, and you are the glue. I own strategy, design, and Webflow from day one, so nothing gets lost between phases.

Site is behind the company

You have moved upmarket, raised, or repositioned, but the site still reads like the old story. I rebuild brand and site together so prospects trust you in the room, not just on the deck.

Need leverage, not headcount

You should not open a ticket every time marketing ships a page or updates proof. I build in Webflow CMS so your team publishes confidently after handover, without another dev on payroll.

Not the best fit for: one-off logo-only jobs, full custom app builds, ongoing paid media management, or stepping into a project that's already halfway done. I work best from the ground up, including full rebrands.

FAQ

Common questions

Scope, timeline, and what a typical brand-to-Webflow engagement includes. Full breakdown: services & process.

What does a typical engagement investment look like?

It depends which phases you need: brand only, design only, or the full run (brand, web design, and Webflow development). A single phase is scoped and quoted on its own; the full journey is one engagement with one accountable partner from strategy through Webflow handover, not three vendors stitched together. For brand through build, investment typically starts from €10,000. Most full engagements land between €15,000 and €35,000, depending on scope, CMS complexity, and migration work. Larger or multi-stakeholder builds are scoped after a 30-minute fit call.

How long does a typical project take?

Very project-dependent. A full engagement is often two to three months; bigger builds can run four to five. Phase one (brand) is usually two weeks to a month; phase two (design) around one to one and a half months; phase three (Webflow build) around one to two months, up to three on complex work.

Do you only design, or also build in Webflow?

Both, in sequence, not at the same time. Design lives in Figma; I don't design inside Webflow. After approval, I move into Webflow for development, CMS, animations, and handover. If you hire me for separate phases, I stay in that phase only.

Can you migrate an existing site without losing SEO?

Yes. For example Dunck: LoyaltyFacts migration under dunck.nl with rankings held. SEO advisory is part of the engagement when migrations are in scope.

Who do you work best with?

Scale-ups, consultancies, and established brands that need credibility and conversion, not a template refresh.

Awards & Recognitions

The Next Web T500

2023

Selected as one of the top 500 digital minds under the age of 30 in the Netherlands, who have shown outstanding accomplishments in the digital tech space in 2023.

Get started

Ready when you are

Tell me what you're building — rough idea is enough.

Passion projects

Film, motion, and tools that sharpen how I build client work. Storytelling is the thread.

Tell me what you're working on! It doesn't have to be a full brief, a rough idea is totally fine. Or just give me a call on +31(0)6 39 64 85 98.
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