Design is not just about how things look, but more importantly, about how they work. Its impact is all around us, shaping our everyday experiences in ways we may not always consciously recognize.

As a designer, I don’t think it’s enough to make things look beautiful. Knowing how to make these creations meaningful for the end user is an aspect that should never be neglected. This can only be done by creating great experiences. That is something that is most important to me with everything; the “experience”. You create an experience by responding to all senses, so you strengthen the emotional value of an experience. I myself have a lot of passion for music, film and design.