For a new wine brand, the mandate was to design a sophisticated, minimalistic, and 'Instagram-worthy' logo and wine label, with 'VP' being the focal point of the branding. I opted for simplicity and elegance, selecting a refined serif font, and cleverly incorporated the outline of a wine bottle within the white space (see last image below). This subtle touch encourages the viewer to take their time, much like savoring a good wine or truly appreciating the nuanced design of the logo.