I'm Jesse Johnson: brand and Webflow in Amsterdam, design-trained, film-wired, and not great at pretending a homepage is just a layout.

I studied Communication and Multimedia Design in Amsterdam and have spent my career on brand identity and Webflow: strategy, design, and build with one person accountable from first conversation to launch. That is the work founders and marketing leads hire me for.

Film has been part of my life for as long as I can remember. I learned pacing and storytelling from the movies I care about, not from a UX course, and that shows up in how I structure a site: what you lead with, what you hold back, when trust lands. It is a lens on the work, not a side career.

Most businesses come to me when they've realised their website isn't doing the job. Not broken - just not working. Not converting, not convincing, not earning the trust it needs to earn. That gap is where I work.

I'm not a vendor you hand a brief to and wait on. I come in as a co-captain - embedded from the first conversation through to launch. Brand, design, and Webflow development in one engagement. No handoffs, no translation layers, no six-month timelines. When the project calls for it, I bring in the right people - developers, copywriters, photographers - but I stay the single point of contact. You deal with one person. I handle the rest.

What I actually bring is the intersection of three things most people keep separate: a director's eye for how attention moves, the behavioural science of why people trust what they trust, and the business thinking to make sure it all adds up to results. The industries change: VC, loyalty platforms, legal tech, clean energy, government. The problem never does: how do you make something complex feel credible, approachable, and worth the ask?

I come in early, before the brief is fully formed, and stay close through the build. I've watched good design get compromised in handoff enough times that I now treat design and development as one continuous conversation. A typical project runs 2 to 2.5 months. Not because I'm slow, but because I don't skip the thinking.

In 2023 I was recognised in the TNW T500 - one of the 500 most talented young people in tech in the Netherlands. The work that earned it matters more than the list.

If you want someone who'll nod at the brief and send over mood boards, I'm not the right fit. If you want someone who'll push back when it needs it, build something that holds up, and genuinely care how it lands - let's talk.

Film, motion, and personal projects are on Passion.