Essays on brand, Webflow, AI, and the craft of building sites that earn trust.
Perspective on timelines, migrations, and what is changing in digital — written for founders and marketing leads, not as a process brochure.
Topics
Conversion, strategy, AI, and what good looks like in brand and web right now.
Why your website design is costing you clients
If you could invest $1 and see $100 back, would you do it? Then why settle for "good enough" on the site that sells for you?
Why your web design is not working (readability and contrast)
Up to 13% of conversion can depend on readability. I am partially color-blind, which is why I obsess over contrast more than most.
Why your website is not converting (UX laws that work)
Visitors never use your site the way you intended. These psychology-backed patterns are how I design for scanning, not ideal reading.
Why brand and Webflow belong in one engagement
People decide in 0.05 seconds. If your brand story is split across three vendors, that first impression is already fighting an uphill battle.
AI won’t replace brand designers — it will replace the busywork between decisions
I have tested a lot of AI tools on real briefs. Direction cannot be prompted. That is the part the tools skip.