Aimforthemoon
Client
Aimforthemoon
Year
2021–2023
Scope of Work
Branding | Web design | Design Sprint | Prototyping | Animation | Development | Print | Video
Co-created with
Aimforthemoon helps big corporations actually try new things. Not just talk about innovation, but do it. Over two years I built up a full body of work across the full scope of what they needed: internal videos, social animations, paid ads, design sprints, and a complete brand identity for Masters of Innovation (one of their in-house ventures).
Long-term client relationships work differently to project-by-project work. You learn the shorthand. You understand what "a bit more energy" means from that particular team, and what "more considered" actually looks like in their context. The work gets better because the relationship does, and the feedback loops get shorter the longer you're in it.
The scope expanded over time. When Aimforthemoon launched an agricultural spin-off brand, we took the same thinking into a completely different audience and context. Masters of Innovation launched with a visual identity distinct enough to stand alone while still reading as part of the Aimforthemoon family.
Two years, multiple ventures, every medium. That kind of breadth only works when the strategy is clear from the start and everyone stays aligned on what the brand is actually doing. We stayed aligned.
Like what you see?
Let's talk about your project - I'm usually available within 2–3 weeks.
.webp)