Spyne
Client
Spyne
Year
2024
Scope of Work
Brand Design | Web Design | Animation
Co-created with
Max Hoefeijzers & Max Neeling
Spyne delivers senior hands-on investment support in Finance, Legal, Strategy, and Execution. Not a consultancy that sends reports from the sideline. They step into your business and work from the inside. The brief was to make that feel tangible on the website.
The brand was mostly done when I came in. I worked from that foundation, alongside a copywriter who handled the content. My job was to translate everything into a web design that actually reflected who Spyne is: approachable, transparent, and different from the typical finance firm.
The imagery is all closeness - people in proximity, hands-on, athletes. Financial services usually feel opaque, so I used frosted glass elements throughout to communicate the opposite: this company is transparent. There's a line that runs through the entire page as you scroll - a visual metaphor for what Spyne actually does, walking clients through a complex process step by step. Some sections have shapes that reference vertebrae, a nod to the name. Clean layout, bold typography, a lot of white space.
No revision rounds - the client was happy straight away. I built the site, they launched, and I've been working with them on and off since. They've grown the team, hired four new people, and the site has grown with them.
Like what you see?
Let's talk about your project - I'm usually available within 2–3 weeks.
