Sustainable Capital Group
Client
Sustainable Capital Group
Year
2021
Scope of Work
Branding | Webdesign | Print | Socials | Animation
Co-created with
Max Hoefeijzers
Sustainable Capital Group needed a rebrand that held two things at once: corporate credibility and genuine responsibility. That tension is real and most attempts to resolve it end up failing one side or the other.
Lean too far into sustainability and you lose the boardroom. Stay too corporate and the impact mission reads like a sticker on a briefcase. The brief was to hold both without flinching, and that tension ended up shaping every decision rather than being something we tried to design around.
I worked with Max Hoefeijzers on the brand foundations, then built out every application from there: logo, brand guide, website, print materials, social formats, and the logo animation. Full service from brief to delivery.
The palette and typography carry weight without being heavy. The messaging is measured without being cold. The animation is considered rather than decorative. Everything was built to perform in both a sustainability conference and a boardroom pitch without changing what it is. That was the brief. That's what we built.
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